# $ADVTR

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**ADVTR** **token is the ecosystem token across the Pixel Heroes ecosystem**

### **Uses of $**&#x41;DVTR

* **Active Staking:** Staking $Adventure to withdraw $MGOLD from in-game or staking to earn in-game MGOLD
* **Payment:** Monthly Subscription (Premium Citizenship) can be bought with $ADVTR which rewards MGOLD withdraw coupons, exclusive emojis and various in-game rewards.
* **Governance:** Holders will be able to vote on game decisions

### **Earning $**&#x41;DVTR

* **Play2Airdrop in TapAdventure:** Total of 5M $ADVTR is allocated to the Play2Airdrop campaign for TapAdventure.
* **Play2Airdrop in Pixel Heroes Adventure:** Total of 55M $ADVTR is allocated to the Play2Airdrop campaign
* **LandZ Staking:** Allows $ADVTR to be mined based on LandZ staking.
* **Purchase:** $ADVTR will be available to buy on CEX and DEX

## **Tokenomics**

Core Value Transfer Mechanism

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#### **Earn MGOLD through Gameplay**

* MGOLD can be earned through gameplay within the ecosystem.

#### **Staking $**&#x41;DVTR **for MGOLD withdraw**

* MGOLD withdrawals enabled based on the amount staked locking up $ADVTR .

#### **Utility Token Economy**

* Growth in the utility token economy increases the value of $ADVTR tokens.
* A larger utility token economy enhances the overall value and functionality of $ADVTR within the ecosystem.

## Token distribution

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| Allocation              | %     | Token Quantity |
| ----------------------- | ----- | -------------- |
| Team                    | 15.0% | 150,000,000    |
| Advisor                 | 6.0%  | 60,000,000     |
| Player Rewards          | 35.0% | 350,000,000    |
| Pre-seed Round          | 1.0%  | 10,000,000     |
| Strategic & Angel Round | 1.0%  | 10,000,000     |
| Private Round           | 5.0%  | 50,000,000     |
| Public/LaunchPad        | 3.0%  | 30,000,000     |
| Liquidity               | 5.0%  | 50,000,000     |
| Ecosystem / Treasury    | 18.0% | 180,000,000    |
| Airdrop                 | 6.0%  | 60,000,000     |
| Marketing               | 5.0%  | 50,000,000     |

## Unlock schedule

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The $ADVTR token allocation for Pixel Heroes Adventure is strategically designed to support the project’s sustainability, growth, player engagement, and ecosystem development. Each category has a distinct purpose and unlock schedule to ensure long-term value and stability for the game and its community. Below is a detailed description of each allocation category:

#### $ADVTR Token Allocation and Distribution Details

**1. Team**

* **Allocation**: 150,000,000 $ADVTR
* **Ratio**: 15%
* **Unlock Rule**:
  * **TGE (Token Generation Event)**: 0% unlocked.
  * **Cliff Period**: 12 months, during which team members cannot receive tokens.
  * **Vesting Period**: Gradual vesting over 40 months after the cliff period. This means after the 12-month cliff, the tokens will be released monthly over the next 40 months.
* **Description**: The team allocation is dedicated to the members who contribute to the development, operation, and management of the project. These tokens serve as a long-term incentive for team members to ensure continuous participation and dedication to the project's success. The cliff and vesting periods ensure that the team remains committed over the long term.

**2. Advisor**

* **Allocation**: 60,000,000 $ADVTR
* **Ratio**: 6%
* **Unlock Rule**:
  * **TGE**: 0% unlocked.
  * **Cliff Period**: 0 months.
  * **Vesting Period**: Gradual vesting over 12 months after the cliff period.
* **Description**: The advisor allocation is designed for strategic advisors who provide valuable guidance and support to the project, with cliff and vesting periods in place to ensure long-term alignment. Notably, the advisor tokens are conditionally unlocked, meaning that they are released only when specific contractual conditions with the advisors are met.

**3. Player Rewards**

* **Allocation**: 350,000,000 $ADVTR
* **Ratio**: 35%
* **Unlock Rule**:
  * **TGE**: 0% unlocked.
  * **Cliff Period**: None.
  * **Vesting Period**: Gradual vesting over 60 months.
* **Description**: The player rewards allocation incentivizes active participation in the game. These tokens are distributed as rewards for achieving in-game milestones and participating in various activities, promoting ongoing engagement and loyalty. Additionally, a portion of the tokens is allocated to the LandZ mining pool as well as the mva statue and boss statue mining pools.

**4. Pre-seed Round**

* **Allocation**: 10,000,000 $ADVTR
* **Ratio**: 1%
* **Unlock Rule**:
  * **TGE**: 5% unlocked.
  * **Cliff Period**: 12 months.
  * **Vesting Period**: Gradual vesting over 24 months after the cliff period.
* **Description**: The pre-seed round allocation supports early-stage funding for the project, rewarding initial investors who provide essential capital.

**5. Strategic & Angel Round**

* **Allocation**: 10,000,000 $ADVTR
* **Ratio**: 1%
* **Unlock Rule**:
  * **TGE**: 5% unlocked.
  * **Cliff Period**: 6 months.
  * **Vesting Period**: Gradual vesting over 18 months after the cliff period.
* **Description**: The angel round allocation attracts angel investors who contribute significant early funding, with incentives structured to ensure ongoing support.

**6. Private Round**

* **Allocation**: 50,000,000 $ADVTR
* **Ratio**: 5%
* **Unlock Rule**:
  * **TGE**: 15% unlocked.
  * **Cliff Period**: 5 months.
  * **Vesting Period**: Gradual vesting over 18 months after the cliff period.
* **Description**: The private round allocation rewards early private investors who provide substantial funding, supporting the project's development and growth.

**7. Public/LaunchPad**

* **Allocation**: 30,000,000 $ADVTR
* **Ratio**: 3%
* **Unlock Rule**:
  * **TGE**: 20% unlocked.
  * **Cliff Period**: 1 month.
  * **Vesting Period**: Gradual vesting over 6 months.
* **Description**: The public/launchpad allocation allows public investors to participate in the project's growth, with tokens distributed to encourage broad community involvement.

**8. Liquidity**

* **Allocation**: 50,000,000 $ADVTR
* **Ratio**: 5%
* **Unlock Rule**:
  * **TGE**: 50% unlocked.
  * **Cliff Period**: None.
  * **Vesting Period**: Gradual vesting over 12 months.
* **Description**: The liquidity allocation ensures sufficient liquidity for trading on exchanges, facilitating smooth transactions and market stability.

**9. Ecosystem/Treasury**

* **Allocation**: 180,000,000 $ADVTR
* **Ratio**: 18%
* **Unlock Rule**:
  * **TGE**: 5% unlocked.
  * **Cliff Period**: 3 months.
  * **Vesting Period**: Gradual vesting over 40 months after the cliff period.
* **Description**: The ecosystem/treasury allocation supports the long-term sustainability of the project, funding ecosystem development, new projects, and maintaining economic stability.

**10. Airdrop**

* **Allocation**: 60,000,000 $ADVTR
* **Ratio**: 6%
* **Unlock Rule**:
  * **TGE**: 50% unlocked.
  * **Cliff Period**: None.
  * **Vesting Period**: Gradual vesting over 6 months.
* **Description**: The airdrop allocation drives community engagement by distributing tokens to new users, activating and expanding the community.

**11. Marketing**

* **Allocation**: 50,000,000 $ADVTR
* **Ratio**: 5%
* **Unlock Rule**:
  * **TGE**: 20% unlocked.
  * **Cliff Period**: 0 months.
  * **Vesting Period**: Gradual vesting over 24 months after the cliff period.
* **Description**: The marketing allocation funds promotional activities, user acquisition, and community growth, increasing awareness and attracting players globally.