$ADVTR

ADVTR token is the ecosystem token across the Pixel Heroes ecosystem

Uses of $ADVTR

• Active Staking: Staking $Adventure to withdraw $MGOLD from in-game or staking to earn in-game MGOLD

• Payment: Monthly Subscription (Premium Citizenship) can be bought with $ADVTR which rewards MGOLD withdraw coupons, exclusive emojis and various in-game rewards.

• Governance: Holders will be able to vote on game decisions

Earning $ADVTR

• Play2Airdrop in TapAdventure: Total of 5M $ADVTR is allocated to the Play2Airdrop campaign for TapAdventure.

• Play2Airdrop in Pixel Heroes Adventure: Total of 55M $ADVTR is allocated to the Play2Airdrop campaign

• LandZ Staking: Allows $ADVTR to be mined based on LandZ staking.

• Purchase: $ADVTR will be available to buy on CEX and DEX

Tokenomics

Core Value Transfer Mechanism

Earn MGOLD through Gameplay

• MGOLD can be earned through gameplay within the ecosystem.

Staking $ADVTR for MGOLD withdraw

• MGOLD withdrawals enabled based on the amount staked locking up $ADVTR .

Utility Token Economy

• Growth in the utility token economy increases the value of $ADVTR tokens.

• A larger utility token economy enhances the overall value and functionality of $ADVTR within the ecosystem.

Token distribution

Allocation	%	Token Quantity
Team	15.0%	150,000,000
Advisor	6.0%	60,000,000
Player Rewards	35.0%	350,000,000
Pre-seed Round	1.0%	10,000,000
Strategic & Angel Round	1.0%	10,000,000
Private Round	5.0%	50,000,000
Public/LaunchPad	3.0%	30,000,000
Liquidity	5.0%	50,000,000
Ecosystem / Treasury	18.0%	180,000,000
Airdrop	6.0%	60,000,000
Marketing	5.0%	50,000,000

Unlock schedule

The $ADVTR token allocation for Pixel Heroes Adventure is strategically designed to support the project’s sustainability, growth, player engagement, and ecosystem development. Each category has a distinct purpose and unlock schedule to ensure long-term value and stability for the game and its community. Below is a detailed description of each allocation category:

$ADVTR Token Allocation and Distribution Details

1. Team

• Allocation: 150,000,000 $ADVTR

• Ratio: 15%

• Unlock Rule:

  • TGE (Token Generation Event): 0% unlocked.

  • Cliff Period: 12 months, during which team members cannot receive tokens.

  • Vesting Period: Gradual vesting over 40 months after the cliff period. This means after the 12-month cliff, the tokens will be released monthly over the next 40 months.

• Description: The team allocation is dedicated to the members who contribute to the development, operation, and management of the project. These tokens serve as a long-term incentive for team members to ensure continuous participation and dedication to the project's success. The cliff and vesting periods ensure that the team remains committed over the long term.

2. Advisor

• Allocation: 60,000,000 $ADVTR

• Ratio: 6%

• Unlock Rule:

  • TGE: 0% unlocked.

  • Cliff Period: 0 months.

  • Vesting Period: Gradual vesting over 12 months after the cliff period.

• Description: The advisor allocation is designed for strategic advisors who provide valuable guidance and support to the project, with cliff and vesting periods in place to ensure long-term alignment. Notably, the advisor tokens are conditionally unlocked, meaning that they are released only when specific contractual conditions with the advisors are met.

3. Player Rewards

• Allocation: 350,000,000 $ADVTR

• Ratio: 35%

• Unlock Rule:

  • TGE: 0% unlocked.

  • Cliff Period: None.

  • Vesting Period: Gradual vesting over 60 months.

• Description: The player rewards allocation incentivizes active participation in the game. These tokens are distributed as rewards for achieving in-game milestones and participating in various activities, promoting ongoing engagement and loyalty. Additionally, a portion of the tokens is allocated to the LandZ mining pool as well as the mva statue and boss statue mining pools.

4. Pre-seed Round

• Allocation: 10,000,000 $ADVTR

• Ratio: 1%

• Unlock Rule:

  • TGE: 5% unlocked.

  • Cliff Period: 12 months.

  • Vesting Period: Gradual vesting over 24 months after the cliff period.

• Description: The pre-seed round allocation supports early-stage funding for the project, rewarding initial investors who provide essential capital.

5. Strategic & Angel Round

• Allocation: 10,000,000 $ADVTR

• Ratio: 1%

• Unlock Rule:

  • TGE: 5% unlocked.

  • Cliff Period: 6 months.

  • Vesting Period: Gradual vesting over 18 months after the cliff period.

• Description: The angel round allocation attracts angel investors who contribute significant early funding, with incentives structured to ensure ongoing support.

6. Private Round

• Allocation: 50,000,000 $ADVTR

• Ratio: 5%

• Unlock Rule:

  • TGE: 15% unlocked.

  • Cliff Period: 5 months.

  • Vesting Period: Gradual vesting over 18 months after the cliff period.

• Description: The private round allocation rewards early private investors who provide substantial funding, supporting the project's development and growth.

7. Public/LaunchPad

• Allocation: 30,000,000 $ADVTR

• Ratio: 3%

• Unlock Rule:

  • TGE: 20% unlocked.

  • Cliff Period: 1 month.

  • Vesting Period: Gradual vesting over 6 months.

• Description: The public/launchpad allocation allows public investors to participate in the project's growth, with tokens distributed to encourage broad community involvement.

8. Liquidity

• Allocation: 50,000,000 $ADVTR

• Ratio: 5%

• Unlock Rule:

  • TGE: 50% unlocked.

  • Cliff Period: None.

  • Vesting Period: Gradual vesting over 12 months.

• Description: The liquidity allocation ensures sufficient liquidity for trading on exchanges, facilitating smooth transactions and market stability.

9. Ecosystem/Treasury

• Allocation: 180,000,000 $ADVTR

• Ratio: 18%

• Unlock Rule:

  • TGE: 5% unlocked.

  • Cliff Period: 3 months.

  • Vesting Period: Gradual vesting over 40 months after the cliff period.

• Description: The ecosystem/treasury allocation supports the long-term sustainability of the project, funding ecosystem development, new projects, and maintaining economic stability.

10. Airdrop

• Allocation: 60,000,000 $ADVTR

• Ratio: 6%

• Unlock Rule:

  • TGE: 50% unlocked.

  • Cliff Period: None.

  • Vesting Period: Gradual vesting over 6 months.

• Description: The airdrop allocation drives community engagement by distributing tokens to new users, activating and expanding the community.

11. Marketing

• Allocation: 50,000,000 $ADVTR

• Ratio: 5%

• Unlock Rule:

  • TGE: 20% unlocked.

  • Cliff Period: 0 months.

  • Vesting Period: Gradual vesting over 24 months after the cliff period.

• Description: The marketing allocation funds promotional activities, user acquisition, and community growth, increasing awareness and attracting players globally.